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| Google Analytics |
Google Analytics: Complete Beginner’s Guide
Google Analytics is the industry-standard analytics platform that helps website and app owners understand user behavior, measure marketing effectiveness, and make data-driven decisions. This guide walks you through everything a beginner needs to get started with Google Analytics 4 (GA4), from account creation to advanced reporting and best practices.
Step 1: Create a Google Analytics Account & Property
To begin, go to analytics.google.com and sign in with your Google account. GA4 is the current version—create a new GA4 property for your website or app.
- Click Admin → Create Account and follow the prompts.
- Create a Property and choose a name, reporting time zone, and currency.
- Select the platform: Web, Apps, or Web + App (for both).
Step 2: Install the Google Tag (gtag.js) or Use Google Tag Manager
Installation options:
- Global Site Tag (gtag.js): Place the provided script in the
<head>of every page. - Google Tag Manager (GTM): Easier for non-developers—install GTM once and add GA4 through the GTM interface.
<!-- Example GA4 gtag snippet -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'G-XXXXXXXXXX');
</script>
Replace G-XXXXXXXXXX with your GA4 Measurement ID. Verify installation via the Realtime report.
Step 3: Enable Enhanced Measurement & Configure Events
GA4's Enhanced Measurement automatically tracks common events (page views, scrolls, outbound clicks, site searc
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